Business Details
50+ Years
experience
Custom Pool Builders & Spa Experts in New England
Since 1968, Custom Pools has been dedicated to transforming backyards into aquatic oases through expert pool construction, renovation, and maintenance. Our three-generation legacy reflects a commitment to quality, innovation, and customer satisfaction. With over 5,000 pools installed across New England, we combine structural integrity with elegant design to create custom solutions tailored to each client's vision. Our CPO-certified team ensures the highest safety standards, while our Master Pools Guild membership keeps us at the forefront of industry advancements.From automated smart pools to energy-efficient filtration systems, we prioritize cutting-edge technology to enhance user experience. Our comprehensive service department stocks thousands of parts for immediate repairs, and our financing options make luxury pools and spas accessible. Whether designing residential retreats or commercial aquatic centers, we guarantee a seamless process from consultation to completion. Our testimonials highlight decades of trust built through reliability, transparency, and a family-first approach to customer care.
Services
Residential Pools
Commercial Pools
Pool Renovations
Jacuzzi Hot Tubs
Service Plans
Details
- Year established: 1968
Highlights and features
- We have over 50 years of experience in custom pool construction.
- Our team consists of CPO-certified experts with ongoing technical training.
- We implement patented self-cleaning pool technology for low maintenance.
- We offer comprehensive service plans with 6-day-a-week availability.
- Our financing options make luxury pools accessible to every budget.
Associations and certifications
- National Swimming Pool Foundation
- Master Pools Guild
What people say
Best pool builders
Happy customer experience
Tripled backyard space
Professional service crews
Perfect vacation spot
Services
Residential Pools
Custom-designed gunite pools tailored to residential properties. Our process includes 3D landscape visualization, structural steel reinforcement, and automated chemical systems. Clients benefit from energy-efficient filtration and smart pool technology that reduces maintenance needs while ensuring long-term durability and aesthetic appeal.
Jacuzzi Hot Tubs
Luxury hot tubs featuring patented PowerPro jet systems and ergonomic seating. Available in 3-9 person configurations with energy-efficient designs. Includes optional infrared therapy and customizable lighting. Our inventory ensures immediate availability with expert installation and maintenance support for optimal wellness experiences.
Pool Renovations
Comprehensive pool restoration services for aging facilities. Includes structural repairs, tile replacement, and modernization with self-cleaning systems. Our team upgrades outdated equipment to energy-efficient models while preserving original design elements, extending pool lifespan by decades with minimal disruption to property.
Commercial Pools
Custom aquatic centers for hotels, resorts, and community spaces. Features include ADA-compliant designs, high-capacity filtration systems, and durable gunite construction. Our projects integrate with existing landscapes while meeting strict commercial safety standards and aesthetic requirements.
Service Plans
Year-round pool care programs including seasonal openings/closings, chemical balancing, and equipment inspections. Plans cover parts replacement, emergency repairs, and automated system checks. Our stocked service vehicles ensure same-day fixes for all pool brands, minimizing downtime and maintenance stress.
People
Brian Short
President
Third-generation pool industry leader with 30+ years of experience. Oversees construction operations and technological innovation. Holds CPO certification and drives the company's commitment to advanced pool automation systems.
Darrel Short
Vice President
Manages service departments and customer relations. 25-year veteran with expertise in pool chemistry and equipment diagnostics. Ensures 6-day-a-week service availability and maintains 1,000+ part inventory for rapid repairs.
Jennifer Craft
Retail Manager
Coordinates showroom operations and customer consultations. Specializes in hot tub selection and pool design visualization. Provides expert guidance on energy-efficient models and financing options for residential clients.
Questions
What pool construction services do you offer?
We build custom gunite pools, spas, and aquatic centers with 3D design visualization and automated systems. Services include excavation, structural steel reinforcement, and tile installation.
Do you service existing pools from other companies?
Yes, we service all pool brands with stocked trucks carrying 1,000+ parts. Our CPO-certified technicians handle repairs, chemical balancing, and equipment upgrades.
What areas do you serve?
We operate throughout New England, covering New Hampshire, Maine, Massachusetts, and Vermont for both residential and commercial projects.
Do you offer hot tub financing options?
Yes, we provide financing plans for Jacuzzi hot tub purchases and pool construction projects to accommodate various budgets.
What makes your pools energy-efficient?
Our pools feature automated chemical systems, salt chlorination, and high-efficiency filtration that reduce water and energy consumption by up to 40%.
Can you renovate old pools?
Yes, we specialize in pool renovations including structural repairs, tile replacement, and modernization with self-cleaning systems and smart technology.
Reviews (5)
Jake Silver
Jul 01, 2021
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(License plate: 401-9899) Didn't know you had to teach your employees how to read, when it says right lane ending with a bunch of construction stuff up you think you'd slow down not speed up to pass and almost hit someone in the lane left of you, guess not with this company, got the bird from both employees in the truck too, if anyone ask me this place is a no.[time and place of issue] - 10:30 southbound on I93 exit 8
Dee N.
Jun 10, 2021
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They installed our pool years ago. I called for maintenance work we needed done in our pool and they didn't want to have anything to do with us because we don't use them to open/close our pool. I understand they're busy, but not courteous at all.
Alan Ball
Dec 26, 2020
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Hot tub stopped heating. Called for service and they came the next day. Technician Drew called as promised and was on time! Extremely professional, diagnosed the problem, had the part on the truck and was done in less than an hour. Would absolutely recommend him for hot tub repairs. No hassle service is extremely rare these days. Much appreciated.
Laurie B.
Sep 02, 2020
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Good luck getting anyone there to return a call or email once your pool is done. In particular Jim and Darrell. Been trying since last September to find out information in getting our $13,000 pool cover fixed that should be under warranty. We had to call Jim every week to see when they were coming. Sometimes we got lucky and actually reached him. Usually we left a message that was not returned. Thought if we emailed the owner Darrell with our need to get pool cover fixed it would get us somewhere.
It has been a week and no word from him either. We have now gone a whole pool season with no working cover that we use as a safety cover. Go someplace else. Regret that we chose them over Northern Pools or another company. The headache of dealing with them after your pool is in is just not worth it.
It has been a week and no word from him either. We have now gone a whole pool season with no working cover that we use as a safety cover. Go someplace else. Regret that we chose them over Northern Pools or another company. The headache of dealing with them after your pool is in is just not worth it.
Chris O.
Jun 05, 2018
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Ordered and paid for a T-155 cartridge filter but was given a knock off which is not only inferior but sells for a full 50% less. How many customers has Custom Pool fleeced? Better check your filter tank to see if they fleeced you too.
