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Business Details
Your Trusted Partner for Custom Pool Solutions
At South Texas Pools, we bring over four decades of expertise in designing and constructing custom pools, spas, and outdoor living spaces. As a family-owned business, we prioritize personalized service, utilizing advanced 3D design technology and virtual reality tools to ensure client visions are realized with precision. Our comprehensive offerings include pool remodeling, resurfacing, maintenance, and the integration of luxury elements like waterfalls, fire pits, and outdoor kitchens.

We are committed to delivering exceptional craftsmanship, using only top-tier materials and equipment to guarantee durability and performance. With a focus on client collaboration and transparency, we guide homeowners through every stage of the construction process, ensuring confidence and satisfaction from concept to completion.
Services
Pool Construction Pool Remodeling Outdoor Kitchens Water Features Pool Maintenance 3D Design Services Landscaping Fire Elements Installation
Highlights and features
  • We offer over 40 years of specialized expertise in pool design and construction.
  • Our team uses advanced 3D design and virtual reality tools for precise planning.
  • We provide comprehensive services from construction to maintenance and remodeling.
  • Our family-owned business prioritizes personalized client collaboration and transparency.
  • We use only top-quality materials and equipment for lasting durability.
What people say
Dream backyard Luxurious retreat Expertise Top-quality equipment Personalized service
Services
Pool Construction
We design and build bespoke pools tailored to your property and lifestyle. Our process includes excavation, steel framework installation, concrete pouring, and finishing touches like decking and landscaping. Using advanced 3D design tools, we ensure precise execution of your vision, creating durable, aesthetically pleasing aquatic spaces that enhance your outdoor environment.
Pool Remodeling
Our remodeling services rejuvenate aging pools with modern features and resurfacing. We address structural repairs, update equipment, and integrate new elements like waterfalls or lighting. This service extends the lifespan of your pool while improving functionality and aesthetics, ensuring your outdoor space remains a luxurious retreat aligned with current design trends.
Outdoor Kitchens
We create custom outdoor kitchens that blend seamlessly with your pool and landscaping. These spaces feature premium materials, built-in appliances, and functional layouts for entertaining or relaxation. Our designs prioritize durability and style, transforming your backyard into a cohesive, inviting environment perfect for gatherings or quiet enjoyment.
3D Design Services
Using Pool Studio software and Oculus Rift VR, we provide immersive 3D visualizations of your project. This allows you to explore and refine design elements before construction begins, ensuring alignment with your vision. The technology enhances accuracy, reduces revisions, and streamlines the building process for efficient, stress-free results.
Pool Maintenance
Our maintenance services include regular cleaning, chemical balancing, leak detection, and equipment repairs. We ensure your pool remains safe, clean, and operational year-round. By proactively addressing wear and potential issues, we protect your investment and extend the longevity of your pool while minimizing unexpected disruptions.
People
Kelly Norman
President/Owner
With over 40 years in the pool industry, Kelly Norman leads South Texas Pools with a commitment to client collaboration and quality craftsmanship. He prioritizes transparent communication and innovative design, utilizing VR technology to enhance project visualization. His leadership ensures every project reflects the company's dedication to excellence and customer satisfaction.
Questions
What services does South Texas Pools offer?
We specialize in pool construction, remodeling, maintenance, outdoor kitchens, water features, landscaping, and 3D design planning.
Do you offer financing options?
Yes, we provide financing solutions to help make your dream pool project more accessible.
What areas do you serve?
We operate in McAllen, Harlingen, Brownsville, the Rio Grande Valley, and surrounding areas of South Texas.
How does your 3D design process work?
We use advanced Pool Studio software and Oculus Rift VR to create immersive, interactive previews of your project before construction begins.
Why choose a family-owned pool company?
Our family-owned business emphasizes personalized service, transparency, and long-term relationships, ensuring your project receives dedicated attention to detail.
Reviews (7)
Shadrach G.
Jun 22, 2022 Report
They started Dec 2 and finished March 5. They would have finished in 5 weeks if we didn't have all the rain! My only regret is I didn't end up going with the hot tub! Their service is great! I will definitely go with them again when I build my next home! Highly recommend.
Isabel Abal
Mar 28, 2022 Report
Critical: Professionalism, Responsiveness I would strongly advise against working with this company. The builder is incredibly rude and refused to fix the issues that appeared all over our pool not even two months after it was built. I would never work with them again. Service: General construction
Maricela G.
Mar 09, 2022 Report
Critical: Professionalism, Quality, Value The owner will not fix issues while the pool is still under warranty. He blames everyone but his own team and workmanship and is extremely rude and unprofessional, going so far as to laugh in our faces when we tried to explain the situation. We would not recommend anyone work with such a shoddy company Service: General construction
Jorge Quinones Jr
Oct 01, 2021 Report
Critical: Responsiveness The word out there is that they are the best in this area. Maybe just to good. I am trying to build a swimming pool in my home but I could not get anyone to follow up with me to achieve that.
Victoria Escorcia
Jul 14, 2021 Report
I called multiple times asking if someone would come clean our filter. I finally received a call back after a week and explained what we are needing. I was sent a text after that asking some questions about who maintains our pool. When I responded that we maintain the Pool ourselves and we just need a filter cleaning, I got no response. They obviously don't want our business and I will not be calling them again. I do not recommend this company. Unprofessional and a waste of my time.
Sandra Ramos
Nov 10, 2020 Report
We are very satisfied with our pool. It is a process and it takes time. With all major projects, issues will arise, but they were taken care of. The team is professional and the workmanship is of excellent quality. The end result is beautiful! We recommend South Texas Pools to anyone.
Zee Scott
Apr 11, 2020 Report
Kelly has instilled quality into the workmanship. Our pool is marvelous. Perfect backdrop for our luaus.