Business Details
44 Years
experience
Your Trusted Partner for Custom Pool Solutions in Billerica, MA
At Custom Quality Pools, our legacy of excellence spans over four decades. Since our establishment in 1982, we have pioneered the design and construction of superior gunite swimming pools, earning a reputation for unmatched quality and service. Our team, led by Steve Reale, Dan Reale, and Don Lonsbury, combines deep industry expertise with a passion for innovation to deliver projects that exceed expectations. We prioritize customer experience above all else, operating on a referral-based model that reflects our commitment to integrity and client satisfaction. By limiting our annual project volume, we ensure meticulous attention to detail and personalized service throughout every phase of development. Our full-service maintenance programs address all aspects of pool care, from chemical balancing to equipment repair, performed by highly trained technicians dedicated to preserving your investment.Our crews are skilled professionals who take pride in their work, ensuring projects remain on schedule without compromising quality. We specialize in translating client visions into elegant, functional outdoor retreats tailored to individual lifestyles. Our service area focuses on delivering consistent excellence to landscape contractors, architects, and private residents seeking premium aquatic solutions. This enduring approach has solidified our position as a trusted leader in the pool construction and maintenance industry.
Services
Pool Construction
Maintenance Programs
Equipment Repair
Pool Design
Automation Systems
Details
- Year established: 1982
Highlights and features
- We have over 40 years of specialized experience in gunite pool construction
- Our limited annual project volume ensures personalized attention to detail
- Family-owned business with leadership directly involved in every project
- Full-service maintenance programs handled by certified technicians
- Proven track record of quality evidenced by referral-based business model
Services
Pool Construction
We specialize in custom gunite pool construction, transforming outdoor spaces into personalized aquatic retreats. Our process combines innovative design with premium materials to create durable, aesthetically striking pools tailored to client specifications. Each project receives direct oversight from our experienced leadership team to ensure quality execution.
Maintenance Programs
Our comprehensive maintenance services preserve pool functionality and appearance year-round. Trained technicians perform regular cleaning, chemical balancing, and equipment inspections to maintain optimal water quality and system performance. We offer flexible scheduling options including weekly, bi-weekly, and on-call service arrangements.
Equipment Repair
We provide expert repair services for all pool equipment including filtration systems, heating units, and automation controls. Our technicians diagnose and resolve mechanical issues efficiently to minimize downtime. Preventative maintenance recommendations help extend equipment lifespan and maintain system efficiency.
Pool Design
Our design team collaborates with clients to create functional, visually appealing pool environments. We consider spatial constraints, lifestyle needs, and aesthetic preferences when developing customized pool layouts. Advanced visualization tools help clients preview their completed projects before construction begins.
Automation Systems
We install and maintain advanced pool automation systems for convenient operation and monitoring. These systems allow remote control of water temperature, lighting, and cleaning functions through mobile devices. Integration with home automation platforms enhances user experience and energy efficiency.
People
Steve Reale
Owner
With over four decades in the pool industry, Steve Reale oversees project execution and quality control at Custom Quality Pools. His hands-on leadership ensures every installation meets the company's exacting standards.
Dan Reale
Owner
Dan Reale manages client relations and business development for Custom Quality Pools. His focus on customer satisfaction has maintained the company's strong referral-based growth since joining in 1982.
Don Lonsbury
Owner
Don Lonsbury directs technical operations at Custom Quality Pools, applying his engineering expertise to complex pool designs. His attention to structural integrity ensures long-lasting, high-performance pool installations.
Questions
What types of pools do you specialize in?
We specialize in custom gunite pool construction, offering fully customizable designs for residential and commercial properties.
Do you offer maintenance services?
Yes, we provide comprehensive pool maintenance programs including cleaning, chemical balancing, and equipment servicing.
How long does pool construction take?
Most custom pool projects take 8-12 weeks to complete, depending on design complexity and weather conditions.
Are financing options available?
We recommend contacting local financial institutions for pool financing options as we don't offer direct financing.
What service areas do you cover?
We primarily serve Billerica, MA and surrounding communities within a 30-mile radius of our office location.
Reviews (1)
Haihong Li
Jun 17, 2019
Report
Right after they closed my pool last year, I lost power to the pool control panel, my refrigerator, and my first floor HVAC, all connected to the outdoor pool panel. They came back on my request but could not fix it, and told me everything was fine. Eventually I went to the panel myself and figured out and brought power back. Then this year, right after they opened the pool, my indoor control panel stopped working again.
At first they told me that the panel was old and needed to be replaced by a newer model. Then at my insistence they came back and was able to make it to work, but charged me saying that it was due to natural wear and tear and had no connection with them accidentally doing something during the pool opening. Now I'm not definitely saying they are not telling the truth but just want to lay the facts here and you be the judge. The manager talked like a lawyer on the phone and tried to find any little loop holes to avoid responsibility, instead of using some common sense.
At first they told me that the panel was old and needed to be replaced by a newer model. Then at my insistence they came back and was able to make it to work, but charged me saying that it was due to natural wear and tear and had no connection with them accidentally doing something during the pool opening. Now I'm not definitely saying they are not telling the truth but just want to lay the facts here and you be the judge. The manager talked like a lawyer on the phone and tried to find any little loop holes to avoid responsibility, instead of using some common sense.
