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48 Years
experience
Custom Pool Design & Service in Roanoke
At Virginia Pool Sales & Service, we have dedicated over 30 years to mastering custom design in the residential and commercial swimming pool industry. Our experienced design team specializes in creating personalized pool solutions that enhance both the aesthetic appeal and property value of your home. Our construction crews bring extensive expertise in diverse pool equipment and construction techniques, ensuring meticulous craftsmanship in every project. Originally established as a small pool service company in 1978, we have evolved into a comprehensive provider offering retail products, construction, renovation, and ongoing maintenance services. Our commitment to quality remains unwavering, with every project guided by a customer-centric philosophy that prioritizes individual needs throughout the design and construction process.

This dedication to excellence has earned us a solid reputation built one satisfied client at a time. We take pride in offering a full-service experience, from initial consultation to final installation and beyond, with a complete parts department and specialized services like salt chlorine systems, leak detection, and weekly maintenance programs. Our team stays current with industry advancements to deliver innovative solutions while maintaining traditional craftsmanship. With decades of local experience serving Roanoke and surrounding areas, we combine technical expertise with personalized service to transform backyard spaces into lasting paradises.
Services
Pool Renovation Weekly Maintenance Equipment Repair Salt Chlorine Systems Leak Detection Water Testing Decking Installation Pool Painting Safety Equipment Sales Chemical Supplies
Details
  • Year established: 1978
Highlights and features
  • We have over 30 years of experience in custom pool design and construction.
  • Our team offers specialized expertise in salt chlorine systems and leak detection.
  • We provide comprehensive weekly maintenance programs for pool longevity.
  • Our construction crews are trained in diverse pool equipment and techniques.
  • We combine traditional craftsmanship with modern chemical system innovations.
Update Listing
Services
Pool Renovation
Our pool renovation services transform aging pools with modern upgrades including resurfacing, tile replacement, and coping restoration. We specialize in enhancing functionality and aesthetics through equipment modernization and layout optimization. With decades of experience, we deliver customized solutions that extend pool lifespan while meeting current safety standards and design trends.
Weekly Maintenance
Our comprehensive weekly maintenance programs ensure optimal pool condition through regular cleaning, chemical balancing, and equipment checks. Services include debris removal, water testing, filter maintenance, and seasonal adjustments. This proactive approach prevents issues while maintaining water clarity and system efficiency for hassle-free pool ownership.
Salt Chlorine Systems
We install and service salt chlorine generation systems that provide cleaner, softer water with reduced chemical handling. Our Autopilot system installations automate chlorine production while maintaining proper salinity levels. This eco-friendly solution offers cost savings and improved swimming comfort compared to traditional chlorination methods.
Leak Detection
Our specialized leak detection services identify and repair water loss in pools and equipment using advanced pressure testing and electronic listening devices. We address structural cracks, plumbing failures, and equipment leaks with minimal disruption to pool structures and surrounding landscapes.
Equipment Repair
We provide expert repair and replacement services for all pool equipment including pumps, filters, heaters, and automation systems. Our technicians diagnose performance issues and implement solutions using genuine replacement parts. Regular equipment maintenance extends system lifespan and maintains optimal pool operation.
Questions
What pool services do you offer?
We provide full-service pool solutions including design, construction, renovation, equipment repair, weekly maintenance programs, salt chlorine systems, leak detection, and chemical supply sales.
Do you service both residential and commercial pools?
Yes, we serve both residential homeowners and commercial pool operators with customized design and maintenance solutions tailored to each property's needs.
How do I start a new pool project?
Contact us for a consultation where our design team will discuss your vision, budget, and space requirements to create customized pool plans meeting your specific needs.
What maintenance is required for saltwater pools?
Saltwater pools require regular water testing, system inspections, and occasional cell cleaning. Our weekly maintenance packages cover all these requirements to ensure optimal system performance.
How long does pool renovation typically take?
Project timelines vary based on scope but most renovations complete within 2-6 weeks. We provide detailed timelines during the initial consultation and planning phase.
Do you offer emergency repair services?
While we don't provide 24/7 emergency services, we prioritize urgent repair requests and schedule same-day or next-business-day service for critical pool issues.
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Reviews (7)
Cindy Sours
Jun 12, 2022 Report
Have been trying for 3 years to get our pool right. First ordered a new liner, paid 1/3 down and it took over 8 months to get it installed leaving 2 months to use the pool. The salt chlorinator stopped working, they came out to repair and they replaced it with a used chlorinator, charged us $830, which we paid, for something that was under warranty. Now the replacement stopped working after 1 week and we cannot get Virginia Pool Sales & Service to return our calls.

I have filled a second BBB complaint and have also contacted our Congressman. Run hard and fast away from this company. They do not honor warranties, they misrepresent the mfg company and steal money from their customers without blinking an eye. Guess my next step will be consulting a lawyer. Make sure you keep good records of dates and phone calls.
Tommy T. Taylor
Jul 13, 2021 Report
Lori and David very professional and polite I'm a rookie at this pool set-up but they are very helpful and said to call with any question. It was my first visit there and I'm a local neighbor very happy so far.
Virginia Nelson
May 29, 2021 Report
The folks in the store are very professional. Especially Lori who answers questions and gives great advice for pool maintenance. Very helpful.
Ben Johnson
Mar 24, 2021 Report
We decided to use this company this year because it was closer to our house. Big mistake and lesson learned. They came out to open the pool for the summer and basically took the cover off and left. The water look like a murky green lake. When we called and told them they said it would clear up. Here we are four days later and it still looks like a lake. They came out again at our insistence and it still looks like a green murky lake.

When our other company came to open our pool for the summer it would be crystal clear that day. Instead of trying to help us and work with us they argued with us that it would clear up on its own. Run don't walk from this company. We have now go back to our original company that we used before.
Joseph Hoffman
Nov 01, 2020 Report
Critical: Responsiveness I called twice and no one got back to me from sales. If your busy say your busy and you can't call. I guess if your one of the only games in town it doesn't matter what type of show you put on. Not impressed.
Graeme Anderson
Mar 27, 2020 Report
These guys are top Notch. They open and close my pool every year and are extremely professional. I only wish I had them build my pool. If you are thinking of building a pool give these guys a shout.
Tim Mulherin
Feb 02, 2020 Report
They have everything you need to keep your Pool looking great. I get my water tested here once a week